In a bid to attract more buyers that are migrating towards crossovers and SUV’s in the U.S back to sedans, Buick has announced price cuts for its slow moving 2016 Regal sedan.
The 2016 Buick Regal will now be offered in four trims, with one trim level being scrapped from the 2015 version. The top-end GS version on the 2016 model will feature the biggest price drop amounting to an 8.7 percent ($3,320) cut over the previous version. It will retail at $34,990, down from $38,310 of the 2015 version.
The Premium II trim sees a price drop of 7.2 percent ($2,535) and will be priced at $32,490. The Regal Group trim will sport a reduced price of $29,915 with the price dropped by $1000. The price of the base trim of the 2016 Regal will remain unaffected at $27,990 including destination charges.
The features offered on the 2015 model trims will be continued on to the 2016 models without any change, confirmed the manufacturer.
Duncan Aldred, vice president sales, Buick-GMC, in a letter to dealerships, stated that the price drop of the Regal is to appeal to a broader U.S. audience and the price cut is one of the first steps taken by the company before next year’s “product offensive” aiming to give consumers great value without sacrificing features.
The Buick Regal since its reintroduction in 2011 has not received a significant redesign and is currently the oldest car in its segment. However we have reported earlier that the all-new 2017 Buick Regal arriving next year will feature a lighter platform with an increase in wheelbase.
[Source – AutomotiveNews]