Hyundai Motor Company Europe and Kia Motors Europe, combined, have achieved an all time sales high in the first half of 2015 according to data released by the European Automobile Manufacturers Association.
A report by KoreaJoongAngDaily states that Hyundai managed to sell 231,445 units while Kia managed to shift 200,375 units in Europe which is an increase by 8.3 percent compared to the previous year. The combined figure of 431,820 units is the best ever figure the companies have managed to sell in Europe so far.
Kia is said to have benefited from popular models like the Sportage SUV which managed to sell 56,002 units, with the company managing to sell a record 104,137 units in the second quarter of the year alone.
The sales of Hyundai meanwhile was led by its hatchback range, and SUV’s, with the company selling 55,749 units of the ix35 SUV. The popular i20 hatchback, which entered its second generation last year, sold 48,998 units while 47,080 i10’s, that launched the preceding year, left the showroom floor.
Kia Motors is set to launch the updated Sportage SUV in September, with the company aiming to sell 120,000 units of the popular SUV in 2015. Also an updated K5 sedan is expected to boost sales with the company confirming that 24 percent of the total global sales come from these two models.
Hyundai will also be offering new models in the market with the updated Elantra sedan and Tucson SUV. 15 percent of the global sales for the company is achieved by the Elantra with about 930,000 units of the sedan being sold last year.
While there has been a slump in sales for both the manufacturers from markets like China and the U.S, the companies are looking to make up lost ground from an increase in demand from European markets. Hyundai also plans to enter the hotly contested pick up segment in the U.S with the Santa Cruz which was showcased as a concept at the recent 2015 Detroit motor show. The production approval is currently awaited with the company headquarters expected to give the nod by November 2015, previous reports said.
[Source – KoreaJoongAngDaily]