General Motors will take wraps off the 2016 Chevrolet Camaro during a special public event on Saturday, May 16, on Belle Isle island park where the Chevrolet Detroit Belle Isle Grand Prix is hosted. Although the sixth generation muscle car is having an unveiling independent of any motor show, Chevrolet will ensure that it gets great publicity and does not want to disappoint enthusiasts who won’t get a chance to be there at the main unveiling.
Citing a telephonic conversation with Todd Christensen, the Camaro’s marketing manager, a new report from Edmunds.com reveals the company’s plans for special appearances of the all-new model throughout the year.
Following its May 16 debut, the new generation model will make appearances at the Indianapolis 500 on May 24-25, Major League Baseball’s All-Star Game at Cincinnati’s Great American Ball Park on July 14, Michigan’s Woodward Dream Cruise on August 15 and at the Rolex Monterey Motorsports Reunion in California August 13-16.
At each event, a Camaro SS coupe in red body paint will be on demo. After going to Indianapolis 500 on May 24-25, the all-new muscle car returns to Belle Isle on May 29-31 for the Chevrolet Detroit Belle Isle Grand Prix.
A large dealer preview event is planned in June, where some of the dealers will lay eyes on the all-new model in metal for the first time. A fleet MY2016 models will be there for the Camaro enthusiasts during August 7-9 at the Camaro Fest at Beech Bend Raceway in Bowling Green, Kentucky. The company is considering auctioning the first 2016 Camaro, i.e. the one with VIN No. 1.
The car’s traditional motor show debut will be at the 2015 Los Angeles Motor Show, mostly on the first press day – November 17th. The 2015 SEMA Show will host the exhibition of a bunch of aftermarket modifications for the all-new Ford Mustang-challenger.
The 2016 Chevrolet Camaro will reach dealerships in the U.S. in late fall, and till then, the company will continue its journey of teasing Camaro enthusiasts nationwide with something they cannot buy just yet. More details on the sixth generation Chevrolet Camaro can be found here.
2016 Chevrolet Camaro – Image Gallery (Teaser Images)