Kia Sportspace concept

Kia Optima estate confirmed, future strategy revealed

July 24, 2015

The Kia Sportspace estate concept that was unveiled at the 2015 Geneva Motor Show felt like a convincing idea to be mass-produced by the show-goers, fans and the public, but the company ruled it out saying that it would overlap with the Sorento and wouldn’t have the demand to justify production costs.

But the sentiment at the Kia boardroom appears to have changed on the concept.

Kia Sportspace concept rear three quarters left standstill

The Kia Optima estate should arrive in H2 2016.

In an interview with just-auto, Paul Philpott, ‎President & CEO at Kia Motors UK and Ireland, was asked about the company’s plans for an Optima estate. He replied that the Optima estate won’t be launched in Q1 2016, but “that car is coming.”

He admitted that 75-80% of the D-segment in many European countries is an estate and so, a company can’t realize volume ambitions without an estate car. Mr. Philpott specifically saying that it won’t be launched in the first quarter of 2016 hints that the launch will ensue sometime later that year.

Among other product plans, is that the 2016 Kia Sportage that will have its world premiere at the 2015 Frankfurt Motor Show in September. The 2016 Kia Optima that had its world premiere at the 2015 New York International Auto Show in April will have its European debut here.

Moreover, Mr. Philpott said, “the period of 2016 through 2018 is going to be a busy time for us (Kia).” Kia has a six-year change cycle and so, during 2016-2018, the company will replace all the cars it launched between 2010 and 2012. So then, the Kia Cadenza, Rio and Picanto move to their next generation during 2016-2018.

Kia Sportspace concept

2016 Kia Optima – Image Gallery

[Source: just-auto]

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  1. I hope this estate Will be available with hybrid variant

  2. If this car/Optima ‘Estate’ comes to the US, I will buy it.

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