Mitsubishi’s growth plans will mainly be based on introduction of more crossovers/SUVs in the coming years. Speaking to Automotive News during an interview, Mitsubishi CEO Osamu Masuko revealed that a new compact crossover positioned between the Mitsubishi Outlander and Mitsubishi ASX (Mitsubishi RVR/Mitsubishi Outlander Sport) will launch in 2017. It will rival with the likes of Hyundai Tucson and Kia Sportage, but would be smaller than the Mazda CX-5.
With sedans not bringing the fortune it desires, crossovers and SUVs are the company’s expected saviours in developed markets of North America and Europe, unlike in Asia where hatchbacks and sedans still work. The new crossover will enter production in Autumn 2017 and it will be mainly targeted at the U.S. and Europe, Mr. Masuko said.
“The SUV market is growing, and we’re enjoying good business at the moment. The Outlander is growing in size, while the Outlander Sport is getting smaller, so it opens a space for the new SUV. We need something to fit in between,” Mr. Masuko said.
Before the new Mitsubishi compact crossover goes on sale, a production version of the Mitsubishi eX Concept that was unveiled at the 2015 Tokyo Motor Show last month would arrive in 2016. The production version would be none other than the fourth generation 2016 Mitsubishi ASX.
[Source: Automotive News]