The Peugeot 508 was unveiled in 2010 at the Paris Motor Show and went on sale in early 2011. It was facelifted in June 2014 and is expected to be replaced by a new model in 2017. Speaking to Motoring.com.au, Laurent Blanchet, Peugeot Product Range Director at PSA Peugeot Citroen, expressed that the 508 successor will be greatly about perceived quality as well as being dynamic and unique. “Perceived quality is very important for us because we think from customers it is important to feel that the car is a qualitative car,” Mr. Blanchet said. “So it has to be very qualitative,” he added.
Mr. Blanchet said that they “have to find some ideas to change some thing that will allow us to have a step more than the other (brands).” One of these unique features will be the ‘i-Cockpit’ which the company calls “an innovative driver’s seat concept”.
Currently seen in the Peugeot 308, Peugeot 3008 and Peugeot 2008, the i-Cockpit comprises four elements – 1) a compact steering wheel, 2) head-up dials, 3) high centre console and 4) touch-screen display for the centre console.
The basic idea behind this innovation is to make the car more driver-friendly. The steering wheel like on these three models, would be positioned notably lower on the 2017 Peugeot 508 successor, in order to provide a very clear view at the instrument panel. The steering wheel would be kept compact in size, to provide a sportier and more dynamic feel.
The all-new D-segment offering will likely be the first production Peugeot to feature the second generation i-Cockpit. A prototype of the next-gen i-Cockpit was previewed in Peugeot Fractal concept that was unveiled at the 2015 Frankfurt Motor Show in September. The future flagship model will be based on the PSA Peugeot Citroen’s EMP2 (Efficient Modular Platform 2) platform and be the first one in the entire line-up to be offered with autonomous driving features.