The ‘Dino’ brand was Ferrari’s way of selling less expensive sports cars without tarnishing its brand image. The Dino-branded sports cars were one of the mid-engined, less powerful production cars developed by Ferrari, and were sold from 1968 to 1976. The idea was simple – beat Porsche’s offerings, which were relatively cheaper than those of Ferrari, without hurting Ferrari’s brand image and sales.
When asked by Autocar if the Dino brand will be reintroduced, FCA Chariman Sergio Marchionne replied that the question isn’t about “if”, it’s about “when”, suggestively teasing that the company does want to reintroduce the brand and sell smaller-engined sports cars developed by Ferrari.
Unlike before, FCA will not re-introduce Ferrari Dino as a brand, but as a new model to join Ferrari’s range. Although there were rumors of a less-expensive V6-powered Ferrari Dino sports car, Mr. Marchionne said “we may produce a 500 hp Ferrari but it won’t be a cheap one, as we must not mess with the customer expectations of exclusivity when they buy a Ferrari”.
So, it could be a model that will sit alongside the V8-powered California T, which it most likely will. When it arrives, it could be a rear-wheel driven mid-engined razor-sharp sports car, which will sate true Ferrari Ferrari aficionados looking for a car in the front-engined California T’s price point. The company has learnt with the California T that a lucrative market for supercars not as hardcore as the 488 GTB or the F12berlinetta does exist.