Alfa Romeo unveiled the BMW 3 Series-rivaling Giulia saloon last month, and now it’s next major product that will help it gain the much needed momentum is said to be a mid-size crossover codenamed Project 949.
The renderings featured in this story, work of Remco Meulendijk from RM.Design, preview how the new Italian crossover may look like.
FCA CEO Mr. Sergio Marchionne has said that all the “pre-production” work of the Alfa Romeo crossover is complete. Mr. Marchionne revealed it to analysts last week that that the crossover will go into production by mid-2016. The report was published by from Detroit Free Press, which quotes the CEO revealing the part of the US$5.6 bn investment FCA has been set aside for Alfa Romeo’s revival.
FCA has already spent nearly €2 bn, “that involves effectively the industrialization on the first car, the architecture, the engines and effectively all the prep work in connection with the launch of the second vehicle, which is coming at the end of the first half, beginning of the second half of 2016.”
Mr. Marchionne said that the Giorgio architecture underpinning the Giulia could be used for other rear-wheel drive models within FCA. The Giulia sedan that goes on sale next year is important, and the crossover will be an even more important product for the company in North America considering the increasing popularity of crossovers and SUVs over sedans.
Going with the tradition, the crossover will also be a Made-in-Italy Alfa Romeo.
[News Source: Detroit Free Press]
[Image Source: RM.Design]