Alfa Romeo future product plan

Alfa Romeo to launch two crossovers

June 28, 2015

FCA will launch two crossovers under the Alfa Romeo brand, according to a new report from Speaking to the publication, Lorenzo Ramaciotti, Special Adviser to FCA CEO Sergio Marchionne and previously Head of Design at FCA – confirmed that these new vehicles will be called crossovers rather than SUVs. Jeep makes SUVs and Alfa Romeo will make “CUV”, he added.

Mr. Ramaciotti thinks crossovers as a “must have” product in the line-up for being successful in markets like China. The crossover that will arrive first, Mr. Ramaciotti hinted, would have a size similar to the Porsche Macan. He confirmed that it would be positioned below the Maserati Levante. Entering the crossover segment does not mean that Alfa Romeos will get cheaper.

The crossovers will also be a premium offering, just like the recently unveiled Giulia. The company doesn’t want to compete in the mass market with regular cars and the first crossover should be based on the same Giorgio platform that underpins the Giulia.


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