With the crossover/SUV segment picking up pace, automakers are increasingly focusing on adding crossovers/SUVs to their product ranges. Following Rolls-Royce and Bentley, the latest British luxury automaker banking on a luxury crossover for long-term growth is Aston Martin.
As per a new report from Automotive News Europe, the luxury automaker is having a crossover in the pipeline, as a part of its six-year plan to make its business stably profitable. The new story comes just days after a report stated that the company is considering an all-electric version of the Rapide.
Citing the company’s CEO Andy Palmer, the report states that the automaker is working on a crossover, a new sedan and a third (secret) model, and all three cars will share a new platform. However, before the new models arrive, the company will be done with the development of a new sports car platform that will form the basis for its current range of vehicles, says the report. The first new car based on this new sports car platform will debut in September 2016 and the company’s first crossover is likely to arrive in 2019, suggests the report.
[Source: Automotive News Europe]