Audi will be offering a unique experience for visitors at the 2015 Frankfurt Motor Show (2015 IAA). The company will be building a temporary structure at the exhibition grounds designed to showcase its four key themes for this year’s motor show. The 2016 A4 will be the centre of attraction at its stand.
Audi will welcome visitors to discover the four themes for this year, showcasing Audi Sport, quattro, Audi Technologies and Audi ultra. The Audi Sport section will be designed to offer an insight into the world of motorsport genetics of the Audi Sport sub-brand. The quattro section will showcase the success story of the all-wheel-drive technology developed by Audi.
Audi Technologies will offer an experience of the portfolio of its technologies like the virtual cockpit and laser lighting technology. Audi ultra will display its fuel-saving and efficient engine technologies. Additionally, the stand will feature a quattro ice room which will be at 21 degrees below 0°C along with holographic windows with augmented reality for information on the cars on display.
The all-new Audi A4 will be in the centre of attraction in the building with the ‘experience walk’ for the visitors leading to the display. It will be positioned on a rotating platform which will be a part of an oversize compass. As the display turns to one of the four positions, the entire media display of the stand will switch between the four themes.
The company will also be displaying the e-tron quattro concept for the first time at the 2015 Frankfurt Motor Show. It aims to provide an insight into its first large electric vehicle with the e-tron quattro concept.
The press release has been embedded below for further information.