Audi e-tron quattro concept front three quarters static

Audi’s all-electric plans not limited to the e-tron quattro

September 18, 2015

Audi is planning to introduce a second all-electric vehicle after the production version of the e-tron quattro concept is introduced into the market in 2018. According to a report by Automotive News, Scott Keogh, President, Audi America, stated that a second EV will join the company’s line-up some years after the introduction of the production version of the e-tron quattro.

He further went on to state that Audi won’t be building just a compliance car, but an all-electric vehicle which will be designed to evoke desirability with a long driving range offering enhanced performance in a strategy similar to that of Tesla Motors.

Improving energy density and falling costs of EV batteries are beginning to translate into higher driving range while keeping costs in check. This will enable the company to offer viable and demand driven all-electric products in the market.

Mr. Keogh expects that EVs will contribute to more than quarter of the total sales of Audi U.S. by 2030. Keeping this trend in mind, the company will need more EVs in its line-up. He said that the company is actively looking at a second addition to the range and “there will be more, without a doubt”.

Meanwhile, commenting on the production electric vehicle, Rupert Stadler, CEO, Audi AG, stated that the company is still deciding whether it would be a stand-alone model or a forerunner for a new model line that will include internal combustion engines. He went on to suggest that a stand-alone model would be in the best interest of the company.

[Source: Automotive News]

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