Holden Cruze 100,000th unit at Elizabeth plant

Australia: Holden Cruze reaches production milestone of 100,000 units

December 1, 2014
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The 100,000th Holden Cruze has rolled-off the assembly line at company’s factory in Elizabeth, South Australia. The milestone vehicle was a Cruze SRi Z-Series with Red Hot Paint and destined for Commonwealth Motors in Canberra. The Cruze SRi Z-Series powered by a 1.6-litre turbo engine is available on both hatch and sedan models and has standard features such as, satellite navigation, sports suspension, sporty body kit, unique 18-inch alloys with dark finish on the wheels, sports rear spoiler on hatch models, alloy pedal covers, sill plates and Z-Series badge in the exterior.

The car reached this production milestone a little over three and a half years when the first Cruze rolled off the assembly line (in March 2011). Just three months back General Motors delivered the three millionth Cruze globally.

More information is available in Holden’s press release below.

100,000th Holden Cruze Rolls off the Line at Elizabeth – Press Release

Holden Cruze SRi Z Series front three quarters right

The only small car built in Australia celebrated a significant milestone yesterday with production of the 100,000th Holden Cruze at the company’s world-class vehicle assembly facility in Elizabeth, South Australia.

The vehicle, a ‘Red Hot’ SRi Z-Series hatch, is destined for Commonwealth Motors in Canberra.

Holden Executive Director of Manufacturing, Richard Phillips, said building the 100,000th Cruze was a great milestone for Holden and the Elizabeth plant.

“The Cruze competes in the most hotly-contested segment of the most competitive car market in the world, but it’s the only small car made here in Australia. That’s something we’re very proud of,” Mr Phillips said.

“Small car buyers get incredible value with a Cruze, as well as outstanding quality – we put a huge emphasis on build quality for our customers and our internal measures show we are currently building the best-quality cars to ever roll out of this factory.”

A global model produced and sold by GM throughout the world, Cruze celebrated its three millionth global sale in August this year – highlighting the huge appeal of this small car.

For Australia, Cruze was first produced in sedan form at Elizabeth in March 2011, joining the Commodore range on the production line.

But Cruze’s Australian ties run deeper than manufacturing. Cruze hatch – introduced into the Elizabeth plant alongside the sedan later in 2011 – was designed by Holden in its Port Melbourne Design Centre.

Holden’s talented designers led the hatch-specific exterior and interior styling for this global model that is sold in 118 countries around the world.

Holden Cruze SRi Z Series rear three quarters right

Holden’s engineers also played a key role in ensuring Cruze speaks with a distinctly Australian accent and is perfectly suited to Australian roads and conditions, while maintaining global appeal. The Holden team generated more than 20 engineering modifications which have been adopted globally.

These changes include suspension modifications to improve steering, handling, ride comfort and refinement and recalibrated automatic transmission tunes to deliver better drivability across the Cruze range.

Holden also developed rear NVH (noise, vibration, and harshness) improvements which were adopted globally by General Motors.

With over 140,000 kilometres of local testing and evaluation completed, this rigorous regime has resulted in a sporty Cruze hatch that is eminently suited to Australian conditions and driver preferences, while adding further refinements to the Holden Cruze sedan.

Most recently, Holden launched the updated MY14 Cruze range which saw a range of updates and developments for Australia’s own small car.

The Holden team undertook engineering development work on Cruze to localise the introduction of the new 132kW, 1.6-litre turbo petrol engine and second-generation six-speed automatic transmission to the Cruze range.

Work on the powertrain was complemented by a raft of revisions which have been made to

Cruze’s dynamic package including developing a new wheel and tyre package and unique-for-Australia sports suspension for the SRi and SRi-V sports models.

Holden also led the development and implementation of Bluetooth, voice recognition with Australian dialect, audio tune (sound quality), navigation for Australia and ensuring personal device compatibility.

MY14 Cruze has been duly lauded by Australia motoring media with CarsGuide writing “…the Cruze is Euro sophistication married to Australian know-how. It’s a fine car at a jaw-dropping price.”

Cruze SRi Z-Series comes packed with high-end features including Holden’s award-winning MyLink infotainment system, seven-inch colour touchscreen, voice recognition with Siri, leather-appointed seats, push buttons start and reverse camera and parking sensors.

The sporty Cruze SRi Z-Series, available on both hatch and sedan models, has an impressive list of standard features including:

  • 1.6-litre turbo engine
  • Satellite navigation
  • Sports body kitSports suspension
  • Unique 18-inch alloys (dark finish on the wheels)
  • Sports spoiler on hatch models (sedan already has rear lip spoiler)
  • Alloy pedal covers
  • Sill plates
  • Exterior ‘Z-Series’ badge

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