Australia: Lexus RC 350 Coupe launched

November 25, 2014
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The Lexus RC 350 coupe has launched in Australia, priced from AUS $66,000 (excluding on-road costs). The RC 350 was designed as a coupe from the ground up, unlike other sports coupes that usually are developed from already available sedans. The RC 350 in Australia is offered in three trims: Luxury, F Sport and Sports Luxury.

Standard features on the base trim Luxury includes 18-inch machined finish wheels, dual-LED headlights and foglights, keyless entry and push-button start, front and rear parking sensors with reverse-view camera, 7″ colour centre screen with satellite navigation and Lexus Touch accessibility, 10-speaker audio system with digital radio, dual-zone climate control, leather-trimmed interior with eight-way electrically adjustable heated and ventilated front seats, dual-zone climate control and electro-chromatic rear view mirror.

2014 Lexus RC 350 front three quarters right in motion

The mid-trim F Sport adds more luxury and sportiness with features like 19-inch alloy wheels, Lexus Dynamic Handling system which integrates Variable Gear Ratio Steering and Dynamic Rear Steering, performance twin-piston brakes with high-friction pads, tri-LED headlights, 17-speaker 835-watt Mark Levinson audio, ten-way electrically adjustable front seats, blind-spot monitor, lane-change alert and rear traffic alert.

The range-topping Sports Luxury trim adds Adaptive Variable Suspension, distinctive 19-inch alloy design, Shimamoku ornamentation, ten-way electrically adjustable front seats with driver memory, and semi-aniline leather accented trim. The F Sport and Sports Luxury trims also have four interior colour options – Clove, Black Topaz Brown and Moonstone with Dark Rose on the F Sport.

2014 Lexus RC 350 right side

The RC 350 coupe is powered by a 3.5-litre V6 petrol engine paired to an eight-speed automatic transmission and has a two-mode drive selector (Luxury)/three-mode drive selector (F Sport and Sports Luxury). The engine delivers 233 kW (312 hp) and 378 Nm of torque which makes the coupe capable of doing a 0-100 km/h run in 6.1 seconds.

The coupe consumes 9.4 litres petrol per 100 kilometres (10.63 km/l) in the combined cycle. The prices excluding on-road costs for the RC 350 variants are are AUS $66,000 (Luxury), $74,000 (F Sport), and $86,000 (Sports Luxury).

More details are available in the press release below.

LEXUS LAUNCHES ALL-NEW RC 350 COUPE – Press Release

Lexus has launched its all-new global coupe, the RC 350, the most emotive vehicle it has produced since the LFA supercar.

It is the latest vehicle to herald the reinvention of the Lexus brand ahead of its 25th anniversary.

As with other recent offerings from the marque, RC 350 takes Lexus in a new direction with its styling and drive experience, and is designed to engage with a younger audience.

2014 Lexus RC 350 front three quarters right

RC 350 is not an adapted sedan; it has been designed as a coupe from the ground up.

It has an involving chassis to deliver driving pleasure, a high output drivetrain with smooth, responsive power delivery and a bold, show-stopping styling package.

RC 350 provides the segment with a new, compelling alternative.

Lexus Australia chief executive Sean Hanley said the introduction of the RC 350 was a necessary step in lifting the brand’s ability to stir emotions.

Lexus RC F interior

“The RC 350 is a very important vehicle for us – it provides a clear aspirational target and injects a stronger connection to the brand, combining with its strong quality and innovation hallmarks,” Mr Hanley said.

“Our LFA supercar from 2010 previously embodied Lexus’ passion and acted as an emotional drawcard, and it was one of the most important models we’ve ever produced. However, it was off limits to most buyers.

“This new vehicle brings a portion of LFA’s excitement to a more attainable market segment, and it will boost the brand’s appeal even further,” he said.

Lexus RC 350 follows Lexus’ ‘Y’ strategy across its three model offerings: starting with Luxury followed by two arms with F Sport and Sports Luxury.

Lexus RC F rear three quarters left

It offers a high level of standard equipment, beginning with the $66,000* Luxury grade.

F Sport ups the ante with the Lexus Dynamic Handling system which incorporates Variable Gear Ratio Steering and Dynamic Rear Steering, as well as unique interior and exterior treatments.

Sports Luxury adds Adaptive Variable Suspension, its own 19-inch alloy design, 17-speaker Mark Levinson audio, Shimamoku ornamentation, power front seats with driver memory and semi-aniline leather accented trim.

RC 350’s Lexus firsts include a significantly upgraded Blind Spot Monitor# which can detect vehicles within a range up to 60 metres.

It also introduces a unique paint application technique together with new custom colours – Infrared and Cobalt Mica (blue).

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