Bentley has setup new headquarters in Dubai for managing its operations across the Middle East, Africa, India and Asia Pacific. The regions are some of the most significant ones for the British luxury automaker considering the promising growth in the recent years. During the first three quarters of this year, Bentley Motors Middle East saw 25% rise in deliveries compared to 2013. The Asia Pacific region reported a growth of 50% during the same time.
The location of the new headquarters is the Dubai Airport Free Zone, a regional base also for many other well-known global automakers like Volkswagen, Audi, Porsche and Toyota. Neil Wilford, Regional Manager for MEAI, said: “2014 is a pivotal year for Bentley Motors Middle East, Africa and India. While this region has played an integral part in our global business for many years, the move to centralise all operations for these key markets to Dubai, makes a big statement.”
Bentley Motors’ team will grow significantly before the New Year and will continue expanding during the beginning of 2015. The new headquarters will handle sales, marketing, after-sales and business development activities for Middle East, Africa, India and Asia Pacific.