Borgward made a comeback to the automobile market with the Borgward BX7 crossover at the 2015 Frankfurt Motor Show in September. The BMW X5 rival will initially be targeted at emerging markets and the German brand’s European entry is still three years away, Borgward CEO Ulrich Walker told Automobile.
The American publication says in a report that the Borgward BX7 will be followed by a smaller, BMW X3-rivaling ‘Borgward BX5’ priced at around US$33,000, and an even more affordable ‘Borgward BX3’ that should be priced from under US$20,000. All three will be underpinned by the same platform, the same four-cylinder engines in 1.8- or 2.0-litre displacement with outputs up to 225 hp, and the same 7-speed dual-clutch transmission.
Coming to the most interesting part of Borgward’s future, we may see the classic Borgward Isabella coupe getting revived for the 21st century, as per the report. Mr. Walker hinted that the Isabella coupe would be launched if the brand gets well-established with the first three models.
“Once the brand is established, we can think about the next step,” Mr. Walker said.
“How would you for instance like a modern reincarnation of the Borgward Isabella coupe (above), stylish and exceptionally well made, available in limited quantities yet relatively affordable?”
Electrified models are also on the cards, including a plug-in hybrid model featuring a 13.2-kWh electric motor which drives the rear wheels, producing 400 hp and 480 lb.-ft. (542 Nm) of torque, with an all-electric range of 35 km and fuel economy of 125 mpg-e; as well as an all-electric model named Borgward BX Zero mainly targeted at China.