Bugatti, Lamborghini, Ferrari and Rolls-Royce Lead Supercar Charge at Geneva Motor Show

The Geneva Motor Show is in full swing and the supercars have taken center stage. Several of the cars carry seven-figure starting prices, making them vehicle designed for the ultra-rich. Despite the global economic slowdown, automakers have shown no hesitation at creating next-generation supercars. Let’s take a look at the four biggest entries into the supercar market.

1. Bugatti Chiron

Bugatti unveiled the most expensive and speediest car ever built, the Chiron. The price tag on the Chiron is $2.6 million and only 500 of the cars will be built. The Chiron’s engine unleashes 1,500 horsepower and can go from zero to 60 in 2.4 seconds. Although the car’s computer limits the driver to a top speed of 260 miles per hour, the driver can work with Bugatti to get the vehicle on the track, where drivers can open up the car’s full power.

The new Chiron isn’t shy about its luxury styling, including a one-carat diamond in each of its four speakers. It also has a self-adjusting spoiler.

The $2.6 million sticker price is Bugatti’s highest price yet. However, the company has already sold more than 150 of the cars. Since only 500 of these supercars will be produced, and Bugatti will sell the cars in priority to existing Bugatti owners. Bugatti claimed that demand is so extreme that many people are buying used Bugattis on the market in order to try to get higher on the waiting list.

2. Lamborghini Centenario


Lamborghini introduced its new supercar, the 770-horsepower Centenario, as an homage to what would be founder Ferruccio Lamborghini’s 100th birthday. Although it is the most expensive car Lamborghini has ever made, it almost seems tame compared to the Chiron. Lamborghini has produced a limited line of 20 coupes and 20 roadsters. The cars are priced at $2.5 million and all 40 vehicles have sold out.

The Centenario is built with a light carbon fiber body that can reach 62 miles per hour in just 2.8 seconds, with speeds topping out at more than 217 miles per hour. Lamborghini is currently working on introducing a third model, a sports utility vehicle, sometime late in 2018. Lamborghini’s new CEO hopes that the SUV will increase its market sales.

3. Ferrari GTC4Lusso


Meanwhile, over at Ferrari, we saw the brand new four-seat coup, the Ferrari GTC4Lusso. The GTC4Lusso is a four-seat supercar coupe. The hatchback can reach speeds of zero to 60 in 3.4 seconds, with a top speed of 208 mph. The car is sold for a price that seems like a bargain, at an estimated $300,000. It will will be available in the US beginning in the 4th Quarter.

The GTC4Lusso includes wraparound sports seats, a dual cockpit concept and a 10-inch high-definition touch screen. It also marks Ferrari’s first foray into four-wheel drive with rear-wheel steering.

4. Rolls-Royce Black Badge


Rolls-Royce wanted to bring attitude to its new Black Badge brand, hence it has blacked out the cars to give it maximum swag. The reason for this Rolls-Royce needs a younger customer base and is targeting millennials. The Black Badge effort even has mood lighting. The black starlight headliner is reflected around the cabin to create an atmospheric ambiance.

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  1. That Chiron is a magnificent beast

  2. Wow Bugatti, I would kill to take that on the open road, or better yet, the track!

  3. The Black Badge rolls looks awful to my 40+ eyes. Guess I’m not in their demo.

  4. The ferrari is cheap in comparison to the others.

  5. Should VW brands being dealing in super cars when they are still embroiled in that emissions scandal?

    • Probably not, I know its brands have some autonomy but VW’s decision to put these cars front and center is definitely controversial in Geneva.

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