2016 Cadillac CT6 left side

Cadillac planning new strategy for Europe

July 24, 2015

It was reported in March that Cadillac will re-launch its operations in the UK this year with a new dealership in London. Well, the American luxury brand has got one outlet in Surrey now where it sells the ATS, CTS, SRX and Escalade models. But GM has more in the pipeline. According to a fresh report from Autocar,  the American auto giant wants to offer entire Cadillac model line-up in Europe, including, as reported earlier, “diesel and right-hand drive” models.

The news comes from GM President Dan Ammann who also confirmed the rumoured new flagship saloon that will be slotted above the CT6, as per the report. An even more powerful CTS-V saloon will also be launched. Mr. Ammann said that Cadillac is considering a new approach for the European markets, which is to offer “exceptional service”.

The CT6 was first unveiled at the 2015 New York International Auto Show in April. Its European debut can be expected to happen at the 2015 Frankfurt Motor Show (IAA 2015) in September, but market launch shouldn’t be expected to happen before mid-2016 though. It will rival with the German segment-leaders: Audi A8, BMW 7 Series and Mercedes S-Class.

The European demand won’t pick up the pace till right-hand drive and more importantly, diesel models arrive, and that will happen only when the current models move to their next generation by 2020. Till then, Cadillac will be a niche luxury brand in Europe and design marketing strategies accordingly.

[News Source: Autocar]

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