The Cadillac CT6 was announced earlier this month at the 2015 New York International Auto Show with three engine choices. A plug-in hybrid model of the new flagship sedan is set to arrive at the 2015 Shanghai Auto Show on April 20. Now a new report from AutoBlog hints that a performance model (‘V-Series’ in Cadillac nomenclature) is also on the cards. The report cites a conversation with Mark Reuss, Executive VP of Global Product Development, Purchasing & Supply Chain of GM. When asked about a potential CT6 V-Series, Reuss said that the [CT6’s aluminum-intensive Omega] architecture is certainly capable of a V-Series model and that the company has certainly thought about it, as per the report.
A V-Series model sounds perfectly right for a long-term strategy to compete head-to-head with the Germans. The German trio Audi, Mercedes-Benz and BMW already uses the strategy of offering a performance model for their whole car line-up. Within 2-3 years, Mercedes-Benz and BMW will introduce a plug-in hybrid model for almost every car in their line-up. Thus, their strategy will be a standard model, a performance model and an eco-friendly model for almost every car in the line-up, and target customers looking for luxury, performance and eco-friendly luxury.
Beginning with the CT6, Cadillac can also employ this strategy to target luxury car buyers with such a varied set of needs, by offering a performance and electrified versions of core-brand models in the U.S. and global markets. This strategy can be fruitful not just for competing in the U.S. and Canada, but also for offering a diverse product portfolio globally.
2016 Cadillac CT6 – Image Gallery