The Cadillac V-Series performance sub-brand will offer more variety of models in the future. Dave Leone, the brand’s Lead Executive Chief Engineer, has said that “the ‘V’ (badge) will be on more models than today”, as per a new report from The Detroit Bureau.
The chief engineer, however, made it clear that not every Cadillac will get a V-Series model, especially the Escalade and the SRX. The report says that the company is working on adding a sub-ATS vehicle to rival the Audi A3, BMW 1-Series and the Mercedes-Benz CLA. The sub-ATS car is also likely to add a V-Series model in its range, to beat the high-performance models from the Germans.
Thinking about the next V-Series model, the first Cadillac that comes to mind is the CT6. The company already has a plug-in hybrid model of the new flagship sedan and the only type of model that remains to make the CT6 range an offering for all sort of customers – those looking for brand & prestige, eco-friendly luxury, and high-performance luxury – is a CT6-V model. The new strategy of all successful luxury automakers is offering a standard model, an electrified model and a high-performance model. Cadillac could also achieve great success with the CT6 globally if it follows this strategy.
[News Source: The Detroit Bureau]
[Image Source: GM Authority]