2016 Chevrolet Silverado front view press image

On why did GM give the Chevy Silverado a Ford-fighting facelift

July 20, 2015

The 2016 Chevrolet Silverado and 2016 GMC Sierra, General Motors’ full-sized pickups, will get big updates for the 2016 model year. Both trucks will get a new aggressive front-end, along with a host of changes. The trucks are expected at dealers this fall.

That is significant since the present generation of the pickups are just two years old. Generally car manufacturers don’t tend to introduce facelifts till they are three to four years old. However, the Silverado has been criticized for looking too much like the older pre-2014 models. Initially, it did slow down sales a bit, but sales have picked up recently.

The 2016 Silverado facelift gets lesser chrome up front, instead; a body-coloured strip runs across the grille. The headlights too have been redesigned with the dual slats replaced by slimmer units; with the lower slat just getting LEDs. The 2016 Sierra facelift though is a tad more subtle.

Both trucks look to take on rival Ford’s all-aluminium F-150 pickup. Ford’s aluminium body panels required extensive, time-consuming changes to the two pickup factories, and this work has kept supplies of the 2015 F-150 limited for months, allowing GM to steal market share and post sales gains in the first half of 2015. Ford is expected to have full supplies of its new F-150 by the end of the summer. GM clearly knows that it’s about to have some competition, and it might be the reason that it chose to release updated versions of its trucks this fall.

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