When it comes to pleasing its most ardent customers, Dodge continues to lead the pack. Chrysler often pleases with its color palette, and today’s announcement of heritage-inspired exterior paint colors for the Charger and Challenger SRT models is no exception.
Last weekend Dodge previewed its new 2016 spring colors for the 2016 Dodge Challenger and Charger SRT models. Dealers can start ordering the cars in the brick-orange “Go Mango” color immediately.
Nostalgia is behind Dodge’s decision to reintroduce the dynamic orange to its customer base. The iconic 1970 Challenger was the first Dodge to carry the bright orange body paint. The car is most closely associated with the General Lee, the orange 1969 Charger featured on the TV show The Dukes of Hazzard. Many a young boy went to bed dreaming of careening around the neighborhood driving a bright orange Charger with no working doors. Dodge is appealing to the boy in you by giving you Go Mango, while reminding you that you’re a big boy now (no need to climb through the windows to get in the car.)
Go Mango is best described as a blend of orange and red tones into an aggressive color that screams Dodge. In addition to the 1970 Challenger, the automaker did a limited production run in 2006 on specific Charger R/T Daytona models. The color was most recently featured on the 2016 Dodge Dart.
“Powerful performance cars like our Dodge Charger and Challenger demand high-impact colors,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. “Dodge muscle cars have a long history of unique paint colors with iconic names, and we’ll continue to reach back into our paint code archive to give our enthusiast customers what they want.”
If you want to order Go Mango, you’ll need to purchase a Challenger SRT 392 or SRT Hellcat. The SRT brands are powerful muscle cars that are a blast to drive. The Challenger SXT has a Pentastar V-6 engine and TorqueFlite eight-speed transmission, which combine to deliver 305 horsepower, plus a 30 mpg ride on the highway. The Challenger R/T has a high-torque 5.7-liter HEMI® paired with the TorqueFlite eight-speed or six-speed manual transmission. The 6.4-liter HEMI Challenger R/T Scat Pack gives eager drivers 485 horsepower and 475 lb.-ft. of torque with the TorqueFlite eight-speed or six-speed manual.
The Challenger SRT 392 adds six-piston Brembo® front brakes, adaptive damping suspension and SRT Drive Modes to the same 6.4-liter naturally aspirated HEMI powerplant. The Challenger SRT Hellcat carries a 707-horsepower supercharged 6.2-liter HEMI V-8 engine, making it what Dodge calls “the most powerful and fastest muscle car ever.”
The Dodge Charger is a four-door fastback-styled muscle car, which makes the TorqueFlite eight-speed automatic transmission standard on every model. Dodge is proud of the range of engine and efficiency options in the 2016 Charger, which includes the 3.6-liter V-6 Pentastar engine, which delivers up to 31 mpg (highway) on SE and SXT models; the 370-horsepower 5.7-liter HEMI® V-8 on the R/T; the 6.4-liter HEMI V-8, with its naturally aspirated 485 horsepower and 475 lb.-ft. of torque in the SRT 392 and R/T Scat Pack models, and the 6.2-liter supercharged HEMI Hellcat V-8 engine.
The top performer is the Charger SRT Hellcat, with its superior performance of 707 horsepower, 650 lb.-ft. of torque, a top speed of 204 miles per hour, and a National Hot Rod Association (NHRA)-certified, quarter-mile elapsed time of 11.0 seconds on street tires. The Charger SRT Hellcat is the fastest and most powerful sedan in the world.
Dodge’s Hellcat has been incredibly successful, as the company had to double its production for the 2016 production year to meet demand. Dealers are expecting great enthusiasm for its new Go Mango initiative.