FCA is examining the idea of introducing a full-size Ram SUV that can compete with the Chevrolet Suburban and Ford Expedition. The American auto giant’s CEO Sergio Marchionne told Automotive News while discussing the company’s Q3 financial results that a large SUV was possible because of the planned redesigns of the brand’s pickup trucks.
Without naming the brand’s homeland competitors Chevrolet and Ford, Mr. Marchionne said that the large SUV segment is “the near-exclusive use of some others.” and that they “have a reasonable chance of getting at least part of that market.” He thinks that there is room for such a vehicle with the light- and heavy-duty Ram pickups entering their next generation.
“I think we have a unique opportunity with renewal of the pickup line, with the powertrains we selected, to significantly increase output. We will also be exploring, as a result of that investment, some other segments.”
Mr. Marchionne made it very clear though, that this SUV wouldn’t compete with the Jeep Grand Wagoneer three-row SUV. The Jeep Grand Wagoneer would be a luxury SUV targeting Land Rover Range Rover, as per the CEO.
“I don’t think anybody who buys a large SUV is confusing it with a Range Rover.”
Large SUVs aren’t fuel efficient, which also means spending more on fuel, but Mr. Marchionne is confident that the fuel prices will remain low for the forseeable future. He believes that the significant profits will be made from trucks and SUVs, not small cars.
[Source: Automotive News]