The Fiat Aegea project will evolve into a new compact sedan that will replace the Linea sedan. It will have hatchback and estate versions too, and the former is said to replace the Bravo hatchback.
The sedan however won’t be sold in Europe, reveals a fresh report from Automotive News Europe.
Olivier Francois, Head of Fiat brand and Chief Marketing Officer and named a member of the Group Executive Council (GEC), has said that the C-segment sedan won’t be sold in Western Europe, i.e. markets like the UK, France, Germany, Netherlands, Italy, etc.
“It will be functional and not loaded with features that the buyers don’t want to pay for. If you compare it with the Bravo [Fiat’s previous compact model line], it will cover the same market space with two bodies [the hatchback and wagon] and a clarified mission: We will be careful to give you what you expect. Like Ikea, affordable but smart,” he said.
Last month, Mr. Francois suggested that the hatchback and station wagon versions will debut at the 2016 Geneva Motor Show in March.
Fiat lacks global products, save for the 500 hatchback, and mainly does business with market-specific vehicles. And this strategy is likely to continue, at least in the near future.
During the interview, Mr. Francois expressed that the problem with global products is that making the cars good enough for Europe increases the price tag, and so, these cars can’t be sold in the developing markets. On the other side, he continued, the low-cost cars developed for the developing markets can’t be sold in Europe because they won’t adhere to the CO2 emission norms and safety regulations.
[Source: Automotive News Europe]