The British media is confirming that the Mitsubishi Pajero, which is also known as the Montero and Shogun in some markets, will enter its fifth generation. A report published today by Autocar says that the next generation Shogun will maintain its legacy of being an off-road capable SUV, indirectly confirming its future.
Automakers are moving towards car platform based crossovers due the segment’s appealing growth. Mitsubishi however, feels that although limited, the market for pure SUVs still exists, indicates the report. Lance Bradley, Managing Director of Mitsubishi Motors UK, says that even though the Shogun’s rivals are more beautiful or more refined, it needs to be a purely off-road focused vehicle and not a fancy crossover that is used for going to and coming back from school. It is meant for people who genuinely need an off-road capable vehicle, like people who tow horse boxes or actually go off-road, he adds.
According to the report, the MD admits that buyers for such vehicles are scarce but then the Land Rover Discovery which is also a true off-roader, is doing a good job in spite of being very expensive. The company sees an opportunity in offering an alternative which is less expensive in terms of pricing and running costs. One of the strategies of offering an alternative with lesser running costs, is to offer a plug-in hybrid version. The Japanese automaker has already seen a good response with the launch of the PHEV version of the Outlander and it is no wonder why they would want to offer a PHEV version of the 2017 Mitsubishi Pajero.
The concept version of the fifth generation Mitsubishi Pajero/Montero/Shogun was previewed with the GC PHEV concept that made its North American debut at the Chicago Auto Show in February this year. The production version is expected to arrive in 2017.