Ford Ranger front three quarters right

USA: Ford Ranger & Ford Bronco revival considered

August 28, 2015

The Ford Ranger could come back to the U.S. market. The company is considering to bring back the mid-size pickup truck to the North American market where it was axed in 2011, says a new report from Bloomberg.

The Ranger pickup truck is sold in global markets including Asia-Pacific, Europe, Australia, Africa and South America. It is manufactured in Thailand and exported to most parts of the world. The model had received it mid-life refresh in March.

Also on the discussion table is the revival of the Ford Bronco SUV. The 2-door SUV was discontinued in 1996.

A person familiar with the matter said that the future Bronco will be a mid-size SUV like the Explorer, as per the report. According to this person, the revived Bronco will be tougher than the latter, thanks to a pickup truck platform forming the basis. It can be expected to rival the Jeep Wrangler.

The production of the next generation Ford Focus and Ford C-Max will be moved from Michigan to Mexico, Kristina Adamski, Ford’s corporate communication manager, told the publication. The Ranger pickup and Bronco SUV could be built in Michigan.

[Source: Bloomberg]

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