The first model from the Hyundai Motor’s recently announced luxury brand Genesis to go on sale will be the Genesis EQ900 (Genesis G90), which will essentially be a successor to the Hyundai Equus. Following that, the company will introduce the Genesis G80, a second generation Hyundai Genesis now bearing a luxury badge.
The third model to arrive from the South Korean luxury automaker, will be the Genesis G70. A report from Wards Auto suggests that it will be a compact saloon going head-to-head with the Audi A4, BMW 3 Series and Mercedes C-Class. It may have a crossover version and other derivatives.
In a conversation with the publication, Dave Zuchowski, Hyundai Motor America CEO, said: “We do have in our plans more of an entry-level sedan coming, that would be BMW 3-Series-type size, and maybe derivatives off of that with crossovers and stuff”. This entry-level saloon will be based on a rear-wheel drive platform, like all other Genesis models.
Like in Australia, in the U.S. market too, the Genesis models will be sold in Hyundai dealerships, at least in the beginning. Mr. Zuchowski said that select Hyundai dealers will sell Genesis models and most of them should be those currently selling the Hyundai Equus. 411 of the total 834 dealerships sell the flagship Hyundai model currently. As the brand evolves with more products and sales, sales would be moved to dedicated dealerships.
“We think the channel itself will evolve organically. We don’t see us forcing dealers separate facilities. We want the products to come out, the products to be well-received, the products to generate good volume, good margin, and the dealers to come to us and say, ‘Boy, I think I’ve got so much potential here I don’t think I can manage all these nameplates on one showroom. I’d like to expand.’”
[Source: Wards Auto]