Buick Avenir concept left side

GM files trademark application for three Buick model names

May 8, 2015

GM has filed trademark application for three Buick model names last month – ‘Buick Avenir’, ‘Buick Regal Sport Touring’ and ‘Buick LaCrosse Sport Touring’, reveals a new report from CarScoops. Automakers file patent applications for many reasons not necessarily related to production of a vehicle or an automotive technology but to protect the exclusivity of their previously sold models.

The Buick Avenir concept was unveiled at the 2015 North American International Auto Show in Detroit. According to a recent report, Mark Reuss, Executive VP of Global Product Development, Purchasing & Supply Chain of GM, said that one of the future Omega platform-based cars from GM could be a Buick flagship. Apart from the US, China could be a very important market for this car, as Buick cars outsold Cadillac’s by 13 times in the biggest market outside the USA. A possibility is that GM is considering a production version of the Avenir.

Now coming to the Regal Sport Touring and the LaCrosse Sport Touring, both these could be estate versions or simply high-performance versions of existing models. Had GM filed patent applications only for the Regal Sport Touring, it could have been confidently said that the automaker was mulling an estate version as the currently sold Regal is a rebadged Opel Insignia sedan which has two estate versions also called the Insignia Sports Tourer and the Insignia Country Tourer. The Country Tourer won’t make sense for the US market but the Sports Tourer could. Only time will tell what GM is really up to with these patents.

[Source: CarScoops]

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