GMC Granite concept front three quarters left

GM files new trademark application for GMC Granite

June 4, 2015

GM has once again filed a trademark for the name GMC Granite with the United States Patent and Trademark Office (USPTO), first spotted by AutoGuide. This is not the first time that GM had trademarked the name as USPTO’s database suggests that GM has been wavering with the GMC Granite project’s decision over the past few years.

GMC Granite trademark application


The company originally filed for the trademark on November 9, 2009 and was granted the same, but was adbandoned on August 11, 2010. It again filed for the trademark on November 17, 2010 and was given a notice of allowance on June 5, 2012. GM was required to prove to the USPTO that it used the name in commerce within six months. If not, the company was given 5 extensions (each six months) to introduce the nameplate into the market, and GM has now run out of the extensions, forcing the company to trademark the name for the third time.


The GMC Granite concept was unveiled at the North American International Auto Show in Detroit in January 2010. The concept featured the Chevrolet Cruze’s 1.4-litre EcoTec turbocharged engine with the same outputs – 138 hp and 148 lb.-ft. (201 Nm). It has been wildly speculated that the GMC Granite concept previews a future offering in the form of a C-segment MPV.

On March 27,2015, GM filed a trademark application for the ‘Orlando’ too – an MPV that was never sold in the U.S.  Earlier during the same month, the Opel Zafira Tourer was spotted at GM Oshawa Engineering Centre. Both these MPVs share the same GM Delta II platform and are offered in the same segment.

In February this year, the Chevrolet Orlando was discontinued in Canada due to poor sales. Perhaps, GM could be considering a more premium replacement for the Orlando, like the Opel Zafira, which could be offered in the U.S. The Opel Zafira Tourer is going to enter its next generation next year, and could be sold with a Chevrolet and/or GMC badge(s) in the U.S. and Canada.

[Source: AutoGuide]

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