Gorgeous Volvo V90 Revealed; Will It Hit US Shores?

February 1, 2017

Volvo has revealed its now Volvo V90, which is aiming to be a splash hit in the race for wagon dominance. The automaker’s 90 series is already popular, with many considering it best in class. Now the new V90 may be Volvo’s best yet, since it fills a hole in the lineup between the 2016 Volvo XC90 crossover and the 2017 V90 Sedan. Since some consumers have found the XC90 a little bigger than they wanted, and others have said the V90 Sedan is just too small, Volvo responded by creating middle ground.

Volvo’s V90, like the other vehicles in its lineup including the S90 and XC90, is based on their new Scalable Product Architecture (SPA). Stylistically, the new wagon is similar to the XC90 and S90. However, it is a sportier version of those cars, with a lower ride height and longer profile.


Adding to the visuals is the now-iconic “Thor’s Hammer” LED headlights, which debuted in the XC90. The headlights are shaped like a hammer that even a Norse god would envy. Volvo’s V90 is offering yet another example of elegant taillight design. The lights are in line with the other design cues, including an uncluttered side profile with the clean lines befitting a Scandinavian original.

Inside the V90, you’ll find a soft leather interior that is every bit the sibling of gorgeous XC90 and S90. The dash and console include rich wood accents, and also the top-notch Sensus touchscreen infotainment system. Volvo made sure to include other pleasing technology, such as semi-autonomous driving abilities and Apple CarPlay.

Although Volvo has not yet committed to bringing the V90 to the United States, Volvo Volvo U.S. president Lex Kerssemakers seems to want to make this car a reality on American shores. During the 2016 Detroit auto show, Kerssemakers suggested that a V90 Cross Country would possibly be a good match for the U.S. market, where crossovers and wagons are in vogue. The Volvo V90 is a safe bet to show in March at the New York International Auto Show. “We have such a fantastic heritage in the United States with estates,” said Kerssemakers. “Americans will start to realize again how practical estates are.”


The European models in many areas will be offered with a diesel powertrain. However if there is a U.S. version, it is more likely to only be a gas and hybrid engine, similar to what exists for the twin-charged I-4 T6 model and T8 plug-in. The V90 will figure prominently at March’s Geneva auto show. The new Volvo V90 is expected to hit dealer showrooms by the end of the year. The V90 will be a competitor with other premium wagons, such as the Mercedes-Benz E-Class.

In the near future, Volvo will finish its 90 Series with the V90 Cross Country, and then revamp its 60 series lineup with an all-new S60, V60, and XC60. The 60 series will be the smallest family of vehicles on the automaker’s SPA. The 60 series will be powered by the 2.0-liter four-cylinder engine family, along with a new 1.6-liter turbocharged three-cylinder engine family, which will include a plug-in hybrid variant.

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  1. Love it! Beautiful.

  2. This is beautiful. An absolute classic.

  3. Love the lights. Thanks for the article.

  4. I’ll take the diesel power train, thanks

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