Honda S660 front three quarters left

Honda S660 could be launched in the US and Canada

August 13, 2015

The Honda S660 mini roadster is a massive hit in Japan – the only market where it was launched.

Now the company is considering the small convertible now for the North American markets, says a report from

In an interview with the publication, American Honda’s Executive Vice President, John Mendel, said: “We’re looking at it intently for North America.” “We want some spice in the line-up,” he added. The U.S. market launch and pricing strategy are undecided at this time.

Honda S660 top view

The S660 open-top roadster has a mid-engine, rear-wheel drive layout. The weight balance ratio is kept at 45:55 to minimise the moment of inertia and enhance traction performance. The mini convertible packs a 658 cc (S07A) turbocharged three-cylinder petrol engine that produces 47 kW (63 hp) and 104 Nm of torque. Transmission options include a 6-speed manual and a 7-speed CVT with paddle shifters.

The Mazda MX-5 has already proved that North America is a potential market for small roadsters but this one’s even smaller than that, and so, pricing needs to be lower than the Mazda MX-5. Moreover, the demand needs to be in a greater volume to justify the import costs as this one will also have to be imported from Japan if launched. The expected situation though, in case of launch, is that Honda will struggle with high demand and limited-production issues.

“It’s got to be commercially viable. It’s got to serve a purpose from a brand standpoint,” Mr. Mendel said. “What does it do for the brand?”


Like this type of content? Subscribe to our newsletter to not miss another update.

Leave A Comment