It was reported last week that Hyundai has a new sub-compact crossover on its mind, with Hyundai Motor America CEO Dave Zuchowski saying, “I think there’s room for a B-segment CUV, a definite white space there.”
Now a new report from Edmunds.com states that the company is “developing” a B-segment crossover that will rival the Honda HR-V, Nissan Juke, Mazda CX-3 and Chevrolet Trax in the US.
In a recent interview with the website, Mr. Zuchowski said that the new crossover “may be spun off the Hyundai Veloster’s front-wheel drive platform.” Hyundai Motor America could have simply imported the ix25’s global version Creta that goes on sale in its first market this month, but as expected, the American subsidiary didn’t find it attractive enough for the American customers.
“Creta is a vehicle that is more traditionally styled and it looks like a smaller version of the (Hyundai) Santa Fe,” Mr. Zuchowski said. The Creta’s target markets include Asia, Africa and Europe, but not North America. “In our opinion, as we go into this segment, it is a great segment for Millennials, for Gen Y. It is a good youth vehicle and we think in order to tap that market, the thing should be styled less conservatively and more aggressively.”
The CEO said that the American subsidiary has “decided to wait a little bit longer to get the right vehicle.”
Although the B-segment CUV is in the cards, the first utility vehicle that’s standing in the line for the North American markets, is a pickup truck. The American subsidiary must be busy lobbying for the Hyundai Santa Cruz Crossover Truck Concept‘s production approval at the moment, if it hasn’t received it yet.
It was reported earlier that the pickup truck concept is very likely to be green lit as the company’s top executives have realised that expanding the truck line is key to sales growth. Moreover, more than 90% of the surveyed potential buyers of the concept liked it.