Hyundai announced the Creta sub-compact crossover last month for global markets but didn’t mention if it was headed to US and/or Canada. This doesn’t mean that the company interested to launch a model of this segment in these markets.
Speaking to The Detroit Bureau, Hyundai Motor America CEO Dave Zuchowski, expressed that the company does see an opportunity in the sub-compact crossover segment.
“I think there’s room for a B-segment CUV, a definite white space there,” he said.
Mr. Zuchowski thinks that to get on par with rivals, the company will likely need more crossovers in its line-up. Close rival Honda already offers the HR-V/Vezel in the booming segment.
Mr. Zuchowski also spoke about the much-rumoured Genesis-based crossover. There’s a “definite room for us at the top end, maybe a Genesis-based CUV,” the CEO said. If launched, this crossover would rival the BMW X5 and the Audi Q7.
This takes us back to a report from June, which said that an internal proposal to develop a Genesis-based SUV was made last year. As per this report, the company was considering this crossover with an aim of uplifting the brand image and to respond to the changing market demand, but wasn’t fully confident about the move.
[Source: The Detroit Bureau]