It was reported in July that Hyundai is developing a new B-segment crossover for the U.S. market. It is said to be a more upmarket and safer product than the ix25 and Creta which are made for the emerging markets.
Thomas Burkle, Chief Designer at Hyundai Motor Europe Technical Centre, told Motoring.com.au at the 2015 Frankfurt Motor Show (2015 IAA) that the company is working on a new sub-compact crossover for global markets.
The Hyundai ix25 is a China-only model, while the Hyundai Creta is its global version for developing markets. The new B-segment crossover for Europe and North America will likely be an entirely new vehicle with a completely different level of styling, quality, comfort and safety.
Mr. Burkle said that Hyundai is progressing with the new crossover. “We are working on that heavily”, he said, although he did admit that the company is a little late to set foot in the sub-compact crossover segment.
“I think there was a bit of hesitation, but it doesn’t mean it won’t happen. I think we now have a chance to make a really good car. We are late with this car. I think we should have done it earlier.”
“The thing is that the company already has a wide portfolio of cars. To add one more, than another, it is a challenge for every dealer. It is a challenge for the organisation. We have to be careful we don’t have an inflation of body variations, because some other brands are doing it extensively but there is a point where it is not profitable anymore. The development costs are immense,” he explained.