While an earlier report indicated production approval by November this year, a new report from The Detroit Bureau says that the highly-anticipated Hyundai Santa Cruz Crossover Truck Concept could get production approval by mid-2015. Following the show car’s exhibition at the 2015 North American International Auto Show in January, many reports have emerged saying that it has received a very good response.
According to the Detroit Bureau, Hyundai Motor North America CEO Dave Zuchowski has said that there is a very high probability that the pickup truck concept will get a production approval soon. More than 90% of the surveyed potential buyers of the concept like it, he added. The company’s top executives have come to the conclusion that expanding the truck line is key to sales growth. If it gets the green light, there are very high chances that it will be manufactured in the U.S. itself, as its core market will be North America.
The report also claims that the South Korean automaker is considering a new sub-compact crossover that would be positioned to compete with the Honda HR-V, Chevrolet Trax, Nissan Juke and the like.
Hyundai Santa Cruz Crossover Truck Concept – Image Gallery
[Source: The Detroit Bureau]