Hyundai Santa Cruz concept front three quarters right

Hyundai Santa Cruz pickup nears production decision

July 31, 2015

The Hyundai Santa Cruz Crossover Truck Concept that was unveiled at the 2015 North American International Motor Show in Detroit, is one of the most anticipated future products from the company. A report released in April said that the concept’s production decision will be taken in November at the parent company Hyundai Motor Group’s headquarters in South Korea during the next global product review.

Now a new report released by affirms that things are well on track. A Hyundai spokesman told the website that Hyundai Motor America CEO Dave Zuchowski is optimistic about getting the green light for production and the timing for the production version’s arrival could be released as soon as November.

“Consumer reaction has been overwhelmingly positive, and we hope to have some good news for them very soon,” the spokesman said.

Hyundai Santa Cruz concept rear three quarters right

The production version is expected to be a lifestyle-oriented pickup truck. The company suggested with the concept that it wants to make a more car-like, premium pickup truck. With a blend of attributes of a CUV and pickup truck, it wants to target new generation of buyers, especially Millenials. And so, it’s unlikely that the production version will be based on a ladder-frame chassis.

A report released last month said that the production version, if the concept is a go, will be based on and share many components with the third generation Tucson that was unveiled at the 2015 Geneva Motor Show in March and recently went on sale in many global markets. Tucson is a C-segment crossover and crossover is basically are car-like alternative of SUV. Thus, the Tucson’s all-new platform should form a perfect basis for the pickup truck.

If Hyundai makes such a pickup truck and succeeds with it, it will create a whole new segment, attracting more players like Honda that have not yet been very successful in the segment or other major automakers that don’t sell their pickup truck(s) in the U.S. and Canada. Volkswagen for instance, doesn’t sell the Amarok in the U.S. and Canada, but could sell an American-made crossover-ish, car-like pickup truck in that case.

[News Source:]

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