Hyundai’s Santa Cruz Crossover Truck Concept which was unveiled at the 2015 North American International Motor Show in Detroit, received an overwhelming public response – which is exactly what Hyundai Motor America wanted to achieve with the concept. The pickup truck concept was made to appeal to buyers looking out for a vehicle which has features of a small crossover, and also an open bed for daily needs.
The company saw that the pickup truck segment is losing its appeal to millenials under 30 and women, and this concept is developed mainly to get their interest back in the segment. Basically, the concept hints at a production-spec pickup truck which creates a unique sub-segment in itself.
The company’s goal with the concept was to prove to the Hyundai headquarters that it needs to build a pickup truck now, and the “overwhelmingly positive” feedback has been reported to the HQ with hopes to get a green-light for production soon, suggests a latest report from Motor Trend. As per the report, the decision on whether the concept will go into production or not, will be made at the headquarters in South Korea during the next global product review in November 2015.
Hyundai Motor America CEO Dave Zuchowski says that the basic engineering work required to evolve a production vehicle out of the concept is already underway, and the American subsidiary is working hard to convince the global headquarters for U.S.-production of the pickup truck, according per the report.
A new North American plant for the pickup truck would also allow the recently announced Tucson to be built in the U.S. and therefore establish a strong foothold in North America where pickup truck and crossovers/SUV account for a major part of new vehicle sales.
Hyundai Santa Cruz Crossover Truck Concept – Image Gallery
[Source: Motor Trend]