Hyundai’s first pickup truck or what it may call ‘Crossover Truck’ was widely speculated to be based on the Tucson’s platform if and when it gets launched. In an interview with Edmunds.com, Scott Margason, director of Product Planning at the company’s U.S. subsidiary, said that the development of the pickup (if approved) wouldn’t be started from scratch. The company is actively working on the decision of the Santa Cruz Crossover Truck Concept-based pickup’s production approval, he added.
The website claims that the pickup (if approved) will be underpinned by and share many components with the third generation Hyundai Tucson that was unveiled at the Geneva Motor Show in March this year. The C-segment vehicle sits on an all-new platform and being a crossover, its platform would form a suitable basis for a car-like vehicle.
The concept was unveiled as Hyundai’s vision to sell pickup trucks to people who prefer unibody crossovers over body-on-frame SUVs. If launched, the company will create a new segment by positioning it as a more lifestyle-oriented vehicle unlike a traditional pickup truck which is positioned as a utility buy. According to a report published last month, the pickup could get production approval by mid-2015.
Hyundai isn’t the only company stepping into the lifestyle-oriented pickup segment. While the South Korean automaker’s production approval for it is pending, Mercedes-Benz has already confirmed that its luxurious lifestyle pickup will be launched by 2020.
Hyundai Santa Cruz Crossover Truck Concept – Image Gallery