Infiniti Q50 Eau Rouge concept side profile

Infiniti Q50 Eau Rouge isn’t cancelled, it’s just not a priority

October 9, 2016

The Infiniti Q50 Eau Rouge concept which was said to be launched in the market as a BMW M3 rival was reported to be cancelled in September. However, Infiniti hints otherwise, that the production version may be just delayed and not cancelled.

Speaking to, Matthew Davis, Global Product & Brand Communications Director at Infiniti, expressed that the high-performance variant of the Infiniti Q50 is not shelved permanently.

“When you say you put things on freeze mode, it does not at all mean that things are canned,” Mr. Davis said. The Nissan Motor-owned premium brand feels the need to have such a model in its line-up and planned to sell 200 units of the BMW M3 rival but Mr. Davis said that it’s no longer a priority.

Infiniti Q50 Eau Rouge concept front three quarters

“Infiniti needs everything a premium car brand needs. We have to go slowly, gradually and with intelligence. I’m not saying yes or no to a supercar, but it’s one of those things… designers love them, it’s enticing, but at this point in Infiniti’s life we have other priorities.”

The first one of those other priorities is the second generation 2016 Infiniti Q60 coupe set to make its global debut at the 2016 North American International Auto Show in January. Back to performance models, the company could use a sub-brand for the same in the future, Mr. Davis indicated.

“We would be well served by a performance brand within the brand. There’s no question.”


Like this type of content? Subscribe to our newsletter to not miss another update.

Leave A Comment