Fiat 500 Ron Arad Edition left side

Italy: Fiat 500 Ron Arad Edition launched

December 26, 2014
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Fiat has launched a new special edition, the Fiat 500 Ron Arad Edition, in Italy. The Ron Arad Edition commemorates Ron Arad, an Israeli industrial designer, artist and architect who had a hand in designing the Fiat 500. The exterior of the limited version 500 sports 16″ alloy wheels, glass roof, metallic black body-paint with exclusive graphics depicting the design of the original 1957 Fiat 500 and featuring Ron Arad’s autograph, and contrasting white mirror covers.

The interior changes include seats upholstered in black Poltrona Frau leather with ivory-coloured trim, 7″ TFT instrument panel and leather steering wheel. Under the hood, there’s a 1.2-litre 69 hp engine, which is not the strongest in the 500 range, but should do the job for city-driving. As a complement, buyers of this special edition 500 will also get a 1:18 scale model of the same.

The Fiat 500 Ron Arad Edition is priced from €19,000.

More information is available in the press release below.

In Italy open orders exclusive Fiat “500 Ron Arad Edition” – Press Release (Translated from Italina)

  • S ulle sides of the exclusive and limited “Ron Arad 500 Edition” is reproduced the silhouette of the historic “Cinquino” of 1957, embellished with the signature of the internationally renowned designers.
  • Reproduction is provided by a special craftsmanship Made in Italy that allows you to customize the cabinet with a specific design, a real dress “sewing” the car that makes it unique.
  • Proposal for the price of 19,000 Euros, Fiat “500 Ron Arad Edition” offers a rich standard equipment and an exclusive service of delivery. In homage also a reproduction of the car 1:18 scale kept in a reliquary.

Since this week in Italy – progressively in key European markets – open orders of the exclusive “500 Ron Arad Edition”, the new limited version that celebrates the meeting of the iconic model and one of the most influential designers in the world that, over the past 30 years, has provided an important contribution in the fields of art, design and architecture.

Offer a list price of 19,000 Euros, the new “500 Ron Arad Edition” is characterized by a particular craftsmanship Made in Italy that allows you to customize the cabinet with a specific design, a real dress “stitched” on the car that makes it unique. In particular, on the sides of the car is reproduced the silhouette of the historic “Cinquino” of 1957 with signature of the Israeli designer.

Just the founder of the family 500 was chosen by Ron Arad as the star of the show “Reverse” hosted from December 2013 to March 2014 in the Pinacoteca Agnelli in Turin, the structure designed by Renzo Piano at the 4 th floor of the Lingotto, at the level of track where in the past were tested cars including the Fiat 500.

The equipment list of series that includes glass roof, chrome detailing, interior black, seats coating in precious Poltrona Frau leather black with finishing ivory, instrument panel TFT 7 “, Blue & Me, leather steering wheel with radio controls, climate control automatic, fog lights, alloy wheels 16 “diamond, metallic paint black and white exterior mirror housings to match the silhouette of the historic 500 on the sides.

The “500 Ron Arad Edition” is a “piece” collectible for which Fiat has decided to reserve an exclusive service to fans that purchase: in fact, will be delivered to your door along with a faithful reproduction in 1:18 scale guarded in a display case.

Versatile, creative and at ease in the metropolitan context, the iconic Fiat 500 has a natural predisposition to personalization. And in this context there is also the new “500 Ron Arad Edition”, the new interpretation of “haute couture Italian” which allows those who choose to express their personality in a unique and distinctive.

Finally, it should be remembered that the special craftsmanship applied to “500 Ron Arad Edition”, is the basis of the concept “500 Couture”, the last frontier of exclusive personalization with which the Fiat brand has also created the showcar “500 Comics” “Camouflage 500” and “500 Jeans”, three different variations – presented at the Paris Motor Show in 2014 – which are inspired by the world of fashion to enhance the size and Pop Fashion inherent in the DNA 500.

Read more on the exclusive Fiat “500 Ron Arad Edition”, users can visit www.fiat500.com where to discover what really makes this a unique limited version, thanks to a navigation that reveals the car from every point of view. Moreover, on the site you can configure the new car, request a quote and access the photo gallery and dedicated video.

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