2016 Land Rover Range Rover SVAutobiography front three quarters left

Land Rover mulling an ultra-luxurious Range Rover

September 25, 2015

The Range Rover SVAutobiography that starts at £148,900 and goes up till £164,600 isn’t the end for Jaguar Land Rover. The British automaker’s ‘Pinnacle of Luxury’ is set to be topped by an even more luxurious variant.

The company’s Special Vehicle Operations division that designed and engineered the SVAutobiography variant has may introduce an even more luxurious variant of the Range Rover, as per a report from Auto Express.

Speaking to the British publication, John Edwards, Managing Director at Jaguar Land Rover’s Special Vehicle Operations division, revealed plans for an ultra-luxurious Range Rover. Commenting on the Range Rover SVAutobiography’s new rival Bentley Bentayga, Mr. Edwards said: “I’ve never been worried about the Bentley threat – I have always thought it brings an opportunity to grow the segment.”

“It recognises we have created a segment and it is flattery that Bentley and Rolls-Royce soon want to join in. If you look at what we have done to Range Rover over the last five years, we have stretched the breadth of the product, the commercial footprint.”

Mr. Edwards said that like the price bracket of the segment has been stretched during the recent years beyond expectations, it could be continued to be stretched furthermore.

“Five years ago we knew we could stretch it, but I am not sure we knew how far and we have surpassed our expectations. So I think it could stretch a bit further.”

The current ceiling price is £164,600 and “it will definitely go further.” Asked if the ceiling price could reach £200,000, Mr. Edwards said that “yes, it could,” although the reachability of the model to more customers will be ensured by continuing with sub-£100,000 entry-level price.

“The important thing about Range Rover is that it is anchored in a two-digit number [sub-£100,000], and it needs to remain that way. The strength of the Range Rover is that you can still get a £75,000 entry car and I don’t think we want to leave that behind,” feels Edwards.

[Source: Auto Express]

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