Kia Sportspace concept rear three quarters left

Kia Optima Estate strongly hinted; Optima PHEV arrives in 2016

August 28, 2015

Announcing the Euro-spec fourth generation Kia Optima for Frankfurt Motor Show debut next month, Kia has dropped a hint for a Kia Optima Estate variant. Paul Philpott, ‎President & CEO at Kia Motors UK and Ireland, reportedly confirmed in an interview last month that an estate version of the Optima will be launched.

Now, during the announcement for the all-new Euro-spec Optima saloon, Kia said: “The all-new Kia Optima range will be developed further in future, with the addition of a new body style, inspired by the Kia SPORTSPACE concept car shown at the 2015 Geneva International Motor Show.” This clearly indicates that Kia is indeed planning an estate version to strengthen its lineup in Europe.

According to the aforementioned report, Mr. Philpott admits that 75-80% of the D-segment in many European countries is an estate and so, volume sales is not possible without having an estate version. He specifically said that the estate version won’t arrive in early 2016, which indicates that a late 2016 arrival is possible.

Moreover, a plug-in hybrid variant will also be launched. It will go on sale in Europe in 2016, most likely in the second half of the year. North America should also get the plug-in hybrid variant around the same time and both markets would likely import it from South Korea. It will be sold as a ‘high performance’ model in Europe.

“A wider range of powertrains are currently under development by Kia, which will lead to the 2016 launch of a high-efficiency plug-in hybrid electric Optima, as well as Kia Motors Europe’s first high performance sedan,” it said.

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