Following three years of rumours and speculations after the debut of the Urus luxury crossover concept at the Beijing Motor Show in April 2012, Lamborghini has finally announced that the crossover concept will go into production. If things go as per the company’s plans, the production of the crossover will commence in 2018.
Like its currently-sold supercars Huracan and Aventador, the company’s first crossover will maintain the legacy of being a Made-in-Italy vehicle. It will be produced alongside the supercars at the company’s factory in Sant’Agata Bolognese. Turning the crossover concept into reality would require substantial increase in the production capacity of the factory and sourcing 500 new employees worldwide. The 80,000 square metres of factory area will be nearly doubled, to 150,000 square metres. New facilities will have to be built, including a new production line, warehousing, while the R&D department will have to be enlarged.
The crossover will draw many first-time Lamborghini buyers. The Italian automaker will distribute production volumes among three major sales regions – Europe, the Middle East and Africa (EMEA), the Americas and Asia-Pacific. USA, China, the Middle East, the UK, Germany and Russia will be the crossover’s primary target markets. The company aims to sell around 3,000 units of this crossover, so as to double its current sales performance.