Lamborghini Hypercar

Lamborghini bringing new hypercar to 2016 Geneva Motor Show

August 22, 2015

It was reported earlier this month that Lamborghini will showcase a secret hypercar at the 65th Annual Pebble Beach Concours d’Elegance this month. Going with that report, a new report from Yahoo Autos claims that a mysterious hypercar was previewed to wealthy guests at the event inside a locked room. The preview was a simply a teaser though, unveiled on a presentation.

According to the new report, the hypercar will be unveiled at the 2016 Geneva Motor Show in March. The Italian automaker didn’t share details but the Yahoo says that the new hypercar will be a rare and expensive one. Its price will start at around US$1.2 million and production will be limited to just 20 units. This means that the new car could be a Veneno successor. The Veneno was one of the rarest cars of the Volkswagen Group-owned brand, with only 3 coupes and 9 roadsters ever built.

While rival Ferrari likes to earmark a few hundred units for the production of its hypercars, Lamborghini prefers the niche strategy. The brand’s CEO, Stephan Winkelmann, said that the strategy followed in case of the Veneno helped in both branding as well as stretching the engineers’ capabilities beyond the regular street-legal models.

“We want to showcase innovations…there are still a lot of ideas in our heads”, said Mr. Winkelmann. “We don’t want to do concept cars for the museum. We want to give customers the potential to enjoy the cars on the road.”

While the new megacar will be a niche model, the company’s next mass-market model will be the new crossover based on the Urus concept that will arrive in 2018.

[Source: Yahoo Autos]

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