More than three years after its unveiling at the Beijing Motor Show in April 2012, the Lamborghini Urus concept was confirmed for production in May.
Now, the Urus range could include a Superveloce high performance variant, indicates a report from Autocar.
“We have more than enough ideas, but it is too early to confirm anything”, CEO Stephan Winkelmann told the publication. “All options are possible and we will work on evaluating them in the run-up to launch. If our customers want to see something, we’ll do our best to meet their needs”, he added.
The design and styling won’t be exactly the same as concept but the production version will be recognisable “as a pure Lamborghini and from the concept”. The interior will have a different look and feel than the concept. Unlike a typical Lamborghini, this will be a car for everyday usage and so, it will have to be capable in terms of “driveability, comfort, roominess and more”.
The Urus “is more about having a car that delivers Lamborghini levels of emotion while being capable of being handled every day, on open and congested roads,” he said.
The company has stuck to naturally aspirated engines rather than switching to downsized, turbocharged engines for the SUV. CO2 emissions figure will be an important criteria with the Urus though, and for it, the company will focus on weight-saving measures.
The Lamborghini Urus will go into production in 2018 at the company’s Sant’Agata Bolognese plant in Italy. Before production commences, the plant area will have to be nearly doubled from current 80,000 sq. mt. to 150,000 sq. mt., and 500 new employees will have to be hired.
The company is expecting to gain many first-time customers with the Lamborghini Urus. It will distribute production volumes among three major sales regions – Europe, the Middle East and Africa (EMEA), the Americas and Asia Pacific. Around 3,000 units of the crossover will be built annually and the target markets will be USA, China, the Middle East, the UK, Germany and Russia.