Lotus Elise S Cup rear three quarters right

Lotus worldwide sales up 54% for the first nine months, introducing new car at the Geneva Motor Show

January 20, 2015

Lotus Cars has announced an overall 54% rise in sales in the past nine months. The British sportscar maker sold 1,565 cars during this time, 551 more than the previous year. The company added 25 new dealers globally during the last nine months. Now there are 163 Lotus Cars dealers globally and 50 more are planned to be added by the end of 2015.

The iconic British sportscar brand is set to introduce an “exciting new car” at the Geneva Motor Show this year. The company is expecting sales volume to accelerate further in the USA, Europe, Middle East and Asia by conisderable margins with the introduction of this new model.

More information is available in the press release below.

Lotus sales up 54% world-wide for the first nine months of the financial year – Press Release

  • 81% sales increase EU overall
  • 88% increase in UK
  • 143% increase in France
  • 139% increase in Germany
  • 29% up USA; 50% up Canada
  • 24% up Asia and Middle East
  • 130% sales increases in China; 125% in Japan
  • Lotus Motorsport shows 19% increase
  • 163 dealers, 25 more than nine months ago, 50 more in pipeline by the end of 2015.
  • Exciting reveal in Geneva

Announcing that overall sales are up by 54% in the past nine months provides tangible proof that the forward strategy established by Lotus Cars is working. In volume terms, the increase of 551 cars over the previous year, to a total of 1,565, is an excellent result for the British sports car maker.

Lotus has enlarged and strengthened its representation globally, with 25 new dealers enrolled across a number of territories in the past nine months, with another 50 new dealers joining Lotus by the end of 2015.

Jean-Marc Gales, Chief Executive Officer, Group Lotus plc, said, “Our sales growth and dealer expansion is performing to plan and demonstrates the confidence that our customers have in Lotus. The positive reception that all our new Lotus cars are receiving in both new and established markets shows that our product development strategy is heading in the right direction.”

Lotus is revealing an exciting new car at the important Geneva International Motor Show in early March 2015. The product will remain true to its core pillars of lightness, performance and driving purity by embodying all of them in a most desirable package.

The most recent Elise S Cup model is already creating vital banner headlines and comments like “…most intoxicating sports car at any price” and “…it’s about as much fun as driving gets”, are some of the justified rewards for the effort expended at Hethel; and that is for a version of an existing model….the Geneva reveal will produce even more for the new model.

The demand for Lotus Cars in places like China and Japan continues to grow and market reports are quietly confident that the new model to be unveiled at Geneva will accelerate the sales volumes in the USA, Europe, Middle East and Asia by considerable margins.

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