According to a report by Automotive News, Fiat Chrysler CEO, Sergio Marchionne, has been quoted saying that Maserati’s profits are set to recover as the company’s first SUV, the Levante, will be launched next year.
On Friday, Maserati commenced the pre-production of its new Levante SUV in the Mirafiori plant located in Turin, Italy. Series production is set to begin in January 2016 with the Levante set to debut at the North American International Auto Show in Detroit scheduled in the same month.
The Levante will share its platform with the Ghibli, with the pricing of the premium SUV set to begin at 100,000 Euros ($110,102). The new SUV from the Maserati stable will compete against the likes of the upcoming Jaguar F-Pace, Bentley Bentayga and the popular Porsche Cayenne.
Mr Marchionne also added that the manufacturer is carefully examining the products they offer as there has been a shift in sales, with the entry level Ghibli gaining more customers than the range topping Quattroporte which has resulted in reduced profitability.
Maserati reported that the second quarter of the adjusted earnings fell 30 percent to 43 million Euros ($47 million) as the global sales of the company was reduced by 13 percent with 8,281 units sold. The North American and the Chinese markets witnessed a slowdown with the volume of shipments going down by 5 percent and 37 percent respectively.
However the European market witnessed an increase in demand with the shipments rising by 10 percent.
[Source – AutomotiveNews]