Mazda3 MPS

Mazda CEO doesn’t feel the need for the MPS sub-brand

December 9, 2015

It wouldn’t be news to publish that Mazda doesn’t plan to re-introduce the ‘MPS’ performance sub-brand anytime soon, as it was already reported earlier this month. However, the previous report suggested that the MPS sub-brand may be revived at a later stage, when the current priorities are over.

But now, a new report from CarAdvice indicates that Mazda may not be interested in having a performance sub-brand at all.

The new report cites the same person, Masamichi Kogai, President and CEO at Mazda Motor. Mr. Kogai was very clear in voicing his thoughts about an MPS revival, leaving nothing for speculation.

“There is no need for the MPS or MazdaSpeed sub-brand, as all (Mazda) models provide driving enjoyment,” Mr. Kogai said.

He stressed that any other brands or model lines would be a distraction to the ongoing enhancement of the core Mazda brand and models. Mazda has just unveiled the CX-9 crossover in Los Angeles, and is rolling out the new CX-3, its smallest crossover, worldwide. At the Geneva Motor Show this year, Mazda unveiled updated versions of the CX-5 and Mazda6.

Mazda will have one performance-dedicated model in its line-up, reports suggest. It would be the production version of the Mazda RX-VISION concept that was unveiled at the 2015 Tokyo Motor Show last month. The halo model is likely to arrive in 2017, celebrating the 50th anniversary of the company’s first rotary engine-powered car – the Mazda Cosmo.

[Source: CarAdvice]

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  1. he needs to shut his mouth! I’m a die hard mazdaspeed fan. If this goes away, no more Mazda’s for me!

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