Mazda Koeru Concept left three quarters

Mazda CX-4/Mazda CX-6 to be the crossover alternative of Mazda3

March 12, 2017

The Mazda Koeru concept wasn’t simply a design study, the company has a sporty compact crossover on the cards, targetting customers looking for a crossover alternative of the Mazda3 but one that is sportier than the Mazda CX-5. The production version of the concept was spied in China soon after the concept debuted in Frankfurt and the publication that released those spy shots also said that it will be called the Mazda CX-4.

In a conversation with, Masamichi Kogai, President and CEO at Mazda Motor, said that the company has a coupe-styled SUV in the plans but it’s yet to decide its positioning.

“We have not yet decided what sort of volume (segment) we are going to launch (the coupe-styled crossover),” Mr. Kogai said.

“We are still in the stage of gathering customers’ feedback. We understand also the trend of the SUV (is) growing. We now have CX-5 and (are) also launching this new CX-9, but at the same time we came up with this sporty-looking SUV, so that is another genre that we are studying.”

Mr. Kogai said that the company did some studies of customers who own conventional cars, sedans and/or hatchbacks presumably. Mazda3 5-door customers are looking for a sportier car and the CX-5 is alright but may be skipped as it is considered as a conventional SUV, he added. That’s where the Koeru concept’s production version comes in the picture.

The Mazda CX-4/Mazda CX-6 would be built probably in Thailand or China. The Japanese plant is already running at full capacity, while production in Mexico wouldn’t be feasible for export markets in the Eastern side of the world. Exporting a compact segment model also brings up exchange rate in the question, something Japan currently cannot say that is its strength.

According to the Australian publication’s sources, the Mazda Koeru concept’s production version will go on sale before the second generation Mazda CX-5 arrives in 2017.


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