2014 Mazda3 teaser

Mazda MPS is not coming back anytime soon

November 5, 2015

Mazda MPS (Mazda Performance Series) isn’t in the plans for the near future. It’s not completely ruled-out, but is not a priority for the moment. The Mazda3 MPS (Mazdaspeed3) was reportedly set to make a comeback as a concept at the 2015 Frankfurt Motor Show (2015 IAA). However that didn’t happen.

Speaking to Motoring.com.au, Masamichi Kogai President and CEO at Mazda Motor, indicated that the performance variants of the Mazda3 and other models are not in the current plans.

“The performance vehicle Mazda3 and other models… we do not have a plan at the moment,” said Mr. Kogai through an interpreter. “We have to really have one best model,” he added. By “best model”, he was referring to the production version of the Mazda RX-Vision concept that was unveiled at the 2015 Tokyo Motor Show last month.

“Because we have limited resources, if we keep developing… too many derivatives, the resources we can afford to allocate on the base model or the core models will go down and then we are not able to perfect each of these models.”

Mazda Australia MD Martin Benders told the publication told the Australian subsidiary is lobbying hard for MPS models but suggested that the officials at the global headquarters in Japan wouldn’t invest in them just yet.

The Australian subsidiary’s MD suggested that to keep drawing more customers to the brand, having performance models is important, because even if potential customers are not eyeing them, those models would create a positive appeal towards the brand when they’re looking for regular cars.

“To really get the people that matter in the consumer world, you need to have some performance models, to put Mazda on their consideration list… even if they don’t end up buying it.”

[Source: Motoring.com.au]

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